Be careful out there football fans and prognosticators Vine is blocking users who post football related content. Its a bit surprising the NFL waited this long but with several high profile legal cases currently pending perhaps they have bigger fish to fry.
Still, the NFL is super protective of its content and has long gone after those it considers “infringing” on their broadcast copyright.
There has long been an exception to copyrighted material and that is the “fair use” doctrine. Fair use encompasses several different categories and a really good discussion can be found here on FairUseTube.org. While some may get caught up in the blowback, its a recognizable problem when you have people posting volume vines for all to see.
Posting copyright content with the intent to make money from it is what usually trips people up. If you post something with a commercial intent you are not sheltered by the fair use doctrine. Quite the contrary. Seemingly this would include prognosticators who use copyright content as an analytical tool for the purpose of soliciting subscribers.
Volume of course also matters since you can splice together a pretty good amount of action through the use of short video features.
— Twitter (@twitter) October 7, 2015
It will be interesting to see how this issue develops. Instagram similarly lets you post short clips and there are other video sourcing websites as well. Judicious use is the best way to prevent your account from being suspended and for you to avoid the pesky hand of the NFL infringement police.
Update: I was told by a reliable source that the NFL is similarly asking some websites to cease from utilizing their content without permission. At the moment, I cannot confirm whether any cease and desist letters have been issued but will continue to keep track of this issue.